Media Campaigns

• ABCs of SUD

  ABCs of SUD

  One of the reasons substance use disorder, or addiction, can be difficult to treat is because out of those who report having an SUD, less than 5% receive treatment. Meaning 95% or 38.4 million people with an SUD do not receive the treatment care they need. In October of 2023, SAPC produced two educational videos with the goal of destigmatizing addiction and substance use disorder. The hope is to increase awareness, promote and inform people of the various types of treatments available, and inspire hope for recovery. SAPC aims to increase knowledge of SUD and recovery options, including harm reduction and treatment. The first video, In Every Corner, is in English with subtitles in 12 languages. The second video, Split Apart, was developed for the LatinX community.

  

  Click on the links below to watch the videos or visit the RecoverLA app.

  Videos (English)

  • In Every Corner - English

  Videos (Español)

  • Split Apart - Spanish

  
  
  
• Fentanyl

  Fentanyl Frontline

  Fentanyl is the number 1 cause of death for 18- to 45-year-olds. It is 50 times stronger than heroin and 100 times more potent than morphine. So as little as a few salt-sized grains can be fatal. Too many lives have been lost to fentanyl-laced drugs. In response to the Fentanyl overdose crisis in Los Angeles County, the Department of Public Health Substance Abuse Prevention and Control Bureau is on a mission to prevent and reduce overdose and increase awareness around fentanyl. With the right information, real facts, and achievable steps to take, we can shift the tides of overdose in Los Angeles County. Together we can stop the fentanyl crisis.

  

  For more information, click on the documents below or visit the campaign's official page.

  Toolkits

  • Parent Toolkit
  • Student Toolkit
  • Educator Toolkit

  Videos (English)

  • Why You NEED a Plan If You Use Drugs Alone
  • Naloxone is LIFE-SAVING for loved ones
  • Experimenting with drugs is riskier than EVER
  • You CAN'T trust drugs from friends or online

  Videos (Español)

  • Por qué NECESITAS un plan si usas drogas solo | Fentanyl Frontline
  • La naloxona puede salvar a tus seres queridos de las drogas adulteradas | Fentanyl Frontline
  • El fentanilo está en el suministro de drogas Y es letal | Fentanyl Frontline
  • Aprende a usar naloxona | Fentanyl Frontline
• Methamphetamine

  Methamphetamine

  In the last decade, methamphetamine emergency department visits, hospitalizations, and deaths have increased at alarming rates in Los Angeles County. To address this, SAPC developed the hard-hitting but hopeful Meth Free LA County media campaign starting in 2020 to help bring awareness and educate the community regarding this growing epidemic taking place in LA County. In 2021, SAPC launched the second more targeted phase of the campaign, to focus on those most at risk for using meth and their support system of family, friends, and other allies.

  

  For more information, click on the documents below or visit the campaign’s official page.

  Media Toolkit

  • Meth Campaign Media Toolkit
    09/10/21
  • Behind the Face
    09/10/21
  • Turn On The Lights Media Toolkit
    09/10/21
  • Harm Reduction
    09/10/21

  Videos (English)

  • Behind The Face
  • Turn On The Lights

  Videos (Español)

  • Detras del Rostro
  • Enciende las Luces

  To view the 2020 Methamphetamine Media Campaign page click here; for the toolkit click here.
• Opioids

  Opioids

  In order to help prevent the nationwide Prescription Opioid Misuse epidemic from growing here in LA County, SAPC introduced the multi-targeted, multi-faceted Manage Pain Safely/Manage Addiction media campaign. This campaign uses compassionate prevention and treatment messaging to reach Los Angeles County residents where they are at on the spectrum of use - whether they have just received their first prescription for opioids or have developed a substance disorder to prescription opioids or heroin.

  

  For more information, click on the documents below or visit the campaign’s official page.

  Toolkits

  • Manage Pain Safely (Opioid Media Campaign) Toolkit
    06/27/19
  • Manage Pain Safely Web Downloads (Zipped Folder of JPGS)
    07/02/19
  • Opioid Message Toolkit
    09/12/18
  • Opioid Message Toolkit Web Downloads (Zipped Folder of JPGS)
    09/18/18

  Videos (English)

  • Where's Dad? | Manage Pain Safely
  • Make It Stop | Manage Addiction
  • Jacki Jing | Manage Pain Safely
  • Danny Trejo | Manage Addiction
  • Evangelina Madrid Kerr | Manage Pain Safely

  • Where's Dad? | Manage Pain Safely
  • Make It Stop | Manage Addiction
  • Jacki Jing | Manage Pain Safely
  • Danny Trejo | Manage Addiction
  • Evangelina Madrid Kerr | Manage Pain Safely

  Videos (Español)

  • ¿Dónde está papá? | Manejo Seguro Del Dolor
  • Jacki Jing | Manejo Seguro Del Dolor
  • Danny Trejo | Manejo Seguro Del Dolor
  • Evangelina Madrid-Kerr | Manejo Seguro Del Dolor

  • ¿Dónde está papá? | Manejo Seguro Del Dolor
  • Jacki Jing | Manejo Seguro Del Dolor
  • Danny Trejo | Manejo Seguro Del Dolor
  • Evangelina Madrid-Kerr | Manejo Seguro Del Dolor
• Cannabis

  Cannabis

  Learn more about SAPC's youth marijuana use prevention campaign Bigger Choices. Through this campaign, informed by teen developed messaging, youth and families learn more about the health concerns of smoking and/or ingesting marijuana, the impact of use on adolescent and adult brain development, and the potential individual and community impact from increased availability and use.

  

  For more information, click on the documents below or visit the campaign’s official page. For all of the campaign videos, click here.

  Cannabis aka Marijuana

  • Subject
    Date
  • Animated Marijuana Facts Video
  • Marijuana Factcheck
  • "Bigger Choices" Program Toolkit
    07/31/18
  • Bigger Choices Comic Flyer (PDF)
    06/04/18
  • Marijuana Use And Perceptions Among Teens Presentations Slide Deck (PPT)
    12/21/17
  • Let's Talk Cannabis Community Toolkit (State)
    • Chapter 1 - About the Toolkit
      12/21/17
    • Chapter 2 - Brand Guidelines
      12/27/17
    • Chapter 3 - Data and Information
      12/21/17
    • Chapter 4 - Phase I Formative Research Findings
      12/21/17
    • Chapter 5 - Media And Public Relations
      12/21/17

  Videos (English)

  • Kesh Kesh Weed Rap
  • Learn About Weed

  • Kesh Kesh Weed Rap
  • Learn About Weed